SPAR announced as Official Convenience Retail Partner of Athletics Ireland

SPAR is delighted to have become the Official Convenience Retail Partner of Athletics Ireland. As part of this partnership SPAR will support a number of different Athletics Ireland initiatives including the Daily Mile, SPAR Fit4Class and SPAR Cross Country Xperience.

The Daily Mile, a SPAR supported initiative is a primary school programme which sees children run or jog at their own pace, for 15 minutes every day, making them fitter, healthier, and more able to concentrate in the classroom. In 2018, Athletics Ireland launched The Daily Mile in Ireland, it is currently in more than 800 primary schools with over 145,000 students engaged with the programme daily across 26 counties.

SPAR have teamed up with Irish international athletes Rhasidat Adeleke and Mark English as SPAR ambassadors for The Daily Mile. Rhasidat and Mark will encourage teachers and students around the country to participate in The Daily Mile.

To help grow and support The Daily Mile, SPAR has introduced The SPAR Daily Chat to the programme. The conversational wheel allows students and their teacher to explore and discuss a range of topics in the class each day. Teachers are given a new set of topics each month from SPAR via The Daily Mile monthly newsletter. Students are also be encouraged to suggest topics for the conversation wheel.

At the recent launch of The Daily Mile, SPAR Sales Director Colin Donnelly said We are delighted to come on board as the Official Convenience Retail Partner of Athletics Ireland and to support a number of their programmes including The Daily Mile. This primary school initiative encourages children to get active and perfectly complements our SPAR Better choices message. We are committed to seeing The Daily Mile promoted right across the SPAR network through the support of our local retailers”.

For more information on The Daily Mile visit